Engagement

China Market Strategy

A global consumer goods company achieves success in China with support from MAP's distinctive macro insights.

Our client, an industry-leading multinational consumer goods company, faced a turning point in its China strategy. To expand its already-successful China business, our client sought MAP's advice to achieve a more comprehensive awareness of Beijing's internal policy dynamics, the unique Chinese relationship between the public and private sectors, the underlying economic trends driving opportunity and volatility, and local perceptions of foreign operators.

Our ongoing advice focuses on the specific and discrete implications of these trends for the client's strategy and performance, inside China and globally. To do so, we round out our partners' macro expertise with our senior advisors' sophisticated understanding of China's market conditions, drawing on a network with relevant on-the-ground business and financial experience.

By building a trusted relationship with our client's senior management team, MAP has developed a deep understanding of the organisation's internal culture, processes and strategic dynamics. This allows our engagement team to provide advice tailored specifically to how our client works and seeks to deliver long-term shareholder value.

Overview

Confident decisions in a complex world

The Firm

Archipelago world

Macro Advisory Partners (MAP) was founded in 2013 on the vision that globalisation was shifting from a story of integration to one of fragmentation. Our Founder and CEO Nader Mousavizadeh first described this new global landscape as an ‘archipelago world’ – a new order characterised by fragmenting power, capital, technology and ideas.

Navigating the archipelago world requires a new compass. 
 

What we do

To look beyond the complexities of a fragmenting global landscape, we must widen our lens.

At MAP we empower our clients with a clear and comprehensive understanding of how the political, policy and economic drivers of this fragmenting world will impact the success of your business, now and in the future.
 
As a MAP client, you engage with a diverse global network of MAP partners and senior advisors – among them corporate leaders, strategists, diplomats, policy makers, and academics – who will help you interpret, plan for and pivot around the geopolitical and economic forces impacting your business. 
 
Whether it is US-China relations, supply chain resilience, tech regulation or the global energy transition, our strategic counsel provides solutions for every business and investor.
 
By drawing on our judgments of how macro factors shape your business we help you navigate the risks and opportunities ahead so you can make the kind of confident decisions for growth and investment that will determine your future success.  
 
 

Portfolio

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Contact

London
180 Piccadilly
London W1J 9HF
Tel: +44 207 917 9947

New York
200 Park Avenue South
Suite 1117
New York, NY 10003
Tel: +1 212 602 8721

info@macroadvisorypartners.com