Engagement

China Market Strategy

A global consumer goods company achieves success in China with support from MAP's distinctive macro insights.

Our client, an industry-leading multinational consumer goods company, faced a turning point in its China strategy. To expand its already-successful China business, our client sought MAP's advice to achieve a more comprehensive awareness of Beijing's internal policy dynamics, the unique Chinese relationship between the public and private sectors, the underlying economic trends driving opportunity and volatility, and local perceptions of foreign operators.

Our ongoing advice focuses on the specific and discrete implications of these trends for the client's strategy and performance, inside China and globally. To do so, we round out our partners' macro expertise with our senior advisors' sophisticated understanding of China's market conditions, drawing on a network with relevant on-the-ground business and financial experience.

By building a trusted relationship with our client's senior management team, MAP has developed a deep understanding of the organisation's internal culture, processes and strategic dynamics. This allows our engagement team to provide advice tailored specifically to how our client works and seeks to deliver long-term shareholder value.

Overview

Confident decisions in a complex world

The Firm

Our Approach

 
Macro Advisory Partners provides clients with the strategic insights to navigate the intersection of global markets, geopolitics and policy. 
 
At MAP we empower our clients with a clear and comprehensive understanding of how the political, policy and economic drivers of a fragmenting world will impact the success of their business, now and in the future.
 
As a MAP client you’ll engage with our diverse global network – among them corporate leaders, strategists, former diplomats and policy makers – who will help you interpret and navigate the geopolitical and economic forces impacting your business
 
Whether it’s US-China relations, a fragmenting regulatory environment, volatile monetary policy, regional conflict, supply chain resilience, the global energy transition or cyber security, our strategic counsel shapes the solutions you need for your business to succeed. 
 
 

Our Principles

 
A culture of partnership defines our firm – from our exceptional team members to our clients whose long-term interests we see as our own.
 
Our team brings to our strategic counsel a diverse range of global business, finance and government experiences that enable us not only to interpret a changing macro environment for our clients, but also design solutions that enhance their performance and prospects.
 
The principles of independence, integrity and impact define our culture.
 
Our clients include the world’s leading foundations, financial services firms, and technology, telecoms, consumer, energy, logistics, and pharmaceutical companies. Our commitment to them – and to our people – is to deliver every day on our founding mission of building the world’s leading macro advisory firm.
 

Portfolio

Contact

London
180 Piccadilly
London W1J 9HF
Tel: +44 207 917 9947

New York
200 Park Avenue South
Suite 1117
New York, NY 10003
Tel: +1 212 602 8721

Copenhagen
Sankt Annæ Plads 13
1250 Copenhagen K

info@macroadvisorypartners.com