China Market Strategy
Our client, an industry-leading multinational consumer goods company, faced a turning point in its China strategy. To expand its already-successful China business, our client sought MAP's advice to achieve a more comprehensive awareness of Beijing's internal policy dynamics, the unique Chinese relationship between the public and private sectors, the underlying economic trends driving opportunity and volatility, and local perceptions of foreign operators.
Our ongoing advice focuses on the specific and discrete implications of these trends for the client's strategy and performance, inside China and globally. To do so, we round out our partners' macro expertise with our senior advisors' sophisticated understanding of China's market conditions, drawing on a network with relevant on-the-ground business and financial experience.
By building a trusted relationship with our client's senior management team, MAP has developed a deep understanding of the organisation's internal culture, processes and strategic dynamics. This allows our engagement team to provide advice tailored specifically to how our client works and seeks to deliver long-term shareholder value.