Getting Down to Business in Rio


14th June 2012

Where’s the voice of business when you need it? For governments in the West, this has been a common refrain of the financial and economic firefighting over the past four years.

Where relations between chief executives and political leaders haven’t soured completely, as in the United States, there has been a distinct absence of business from the critical debates about how a new and more legitimate form of capitalism can be created out of the ashes of the credit crisis.

It is one thing for leaders of embattled financial institutions to keep their heads below the parapet as they focus on reinventing broken business models and avoiding the question of bonuses defining the entirety of their shareholder dialogue. It is quite another for corporate leaders to remain on the sidelines when their balance sheets are strong, growth markets hold still-great potential for their products, and youth unemployment and widening inequality in their home markets threaten profound social instability.

Entering the public arena is never without risks for chief executives and other business leaders. But three factors are making such a decision less a matter of choice than necessity.

First, social expectations of business are undergoing a transformation — driven on the one hand by the political economy of austerity and on the other by technological innovation. From above, through increased government scrutiny and regulation driven by fractious politics and diminished public resources. From below, by the emergence of social media narratives about corporate practices and products far more powerful than any advertising campaign can deliver. From their own employees, by the demands of creating a rewarding professional environment that goes beyond providing a paycheck.

Second, we are entering an era of competitive sovereignty, replacing two decades of consensus around the universal benefits of globalization — however uneven and unequal its path. Vertical integration of public and private interests, among Western and growth markets alike, is increasingly considered more promising for national prosperity than the benefits of interdependence. For business, this is decidedly mixed prospect: On the one hand, offering the prospect of greater state support in the struggle for new markets; on the other, the threat of greater barriers to their goods by governments looking to protect “national champions.” In this fragmenting landscape of capital and global markets, if business doesn’t make the case for a rules-based system that enables market solutions to flourish amid openness and competition, who will?

Third, the social compact that has underpinned the value creation of the market economies of the past 30 years throughout much of the world is under real, and dangerous, strain. The Arab Awakening has in large measure been about the breakdown of that compact between the rich and the rest, young and old, educated and uneducated. For China’s growth miracle to endure, it is critical that the allocation of state capital continue to be decided on public interest grounds, rather than for the personal gain of strategically placed individuals. And in the crisis economies of the West, dramatically widening income inequality is combining with soaring long-term unemployment among youths to create a permanent underclass for which business is in danger of becoming seen as the enemy.

At the Rio+20 Corporate Sustainability Forum, convened by the U.N. Global Compact and set to begin on Friday, more than a thousand chief executives and investors will meet with global leaders from civil society, academia, cities and government. The four-day event will comprise over 100 sessions focused on six themes central to the Rio+20 agenda: Energy & Climate, Water & Ecosystems, Agriculture & Food, Social Development, Urbanization & Cities, and Economics & Finance.

Rather than dwell on the inevitable inefficiencies and absurdities of such conferences, business leaders should focus on Rio’s convening power to re-enter the global debate, and help fill a dangerous vacuum of populism and protectionism from which they ultimately stand to lose the most.

Waiting for governments to get it right is neither a solution, nor a sufficient excuse, if business is to meet the wave of rising expectations.

Businesses don’t need governments to tell them whether or where to treat their workers properly, invest in their communities, or contribute to the broader social fabric from which they source both their customers and their employees. They can — and should — do these things by themselves.

This is the true sustainability challenge for business. No shelter is strong enough to protect business from the consequences of a breakdown in the social compact required to make liberal capitalism sustainable, and wider development a boon to all. For global businesses, it’s time to enter the arena — and Rio’s the place to do it.


Strategic advantage in a volatile world

The Firm

Nader Mousavizadeh and David Claydon founded Macro Advisory Partners in 2013 to provide a global client base with a competitive advantage in a complex world. Driven by a belief in the value of independent, long-term strategic counsel, MAP's co-founders created a firm that delivers actionable macro strategies to decision-makers in business, finance and government.

A volatile and fragmenting global landscape requires an integrated understanding of the political and economic drivers of change. Drawing on MAP's unique network, the firm’s partners — including Andrew Feldman and John Sawers — create tailored and innovative macro solutions mapped to the specific exposures, risks and opportunities facing the firm’s clients.

MAP's London and New York-based team of partners, directors and associates is supported by a Global Advisory Board and a group of Senior Advisors drawn from leadership positions in the worlds of business, finance, politics, diplomacy and technology.

Global Advisory Board
  • Louise Arbour

    Jurist in Residence, Borden Ladner Gervais LLP
    Louise Arbour is a jurist in residence at Borden Ladner Gervais LLP, and former UN Special Representative for International Migration.
  • William Burns

    President, Carnegie Endowment
    Ambassador Burns is President of the Carnegie Endowment for International Peace, and was the 17th United States Deputy Secretary of State.
  • Mala Gaonkar

    Co-portfolio Manager, Lone Pine Capital
    Mala Gaonkar is Co-portfolio Manager at Lone Pine Capital, and a former consultant at the World Bank.
  • Vikram Mehta

    Executive Chairman, Brookings India
    Vikram Mehta is a leading Indian businessman who was Chairman of the Shell Group of Companies in India.
  • David Miliband

    President, IRC
    David Miliband is President and CEO of the International Rescue Committee, following a distinguished political career in the United Kingdom.
  • Vali Nasr

    Dean, SAIS
    Dr Vali Nasr is Dean of the Paul H. Nitze School of Advanced International Studies of Johns Hopkins University.
  • Jonathan Powell

    Director, Inter Mediate
    Jonathan is Director of Inter Mediate.
  • Carl-Henric Svanberg

    Chairman, BP
    Carl-Henric Svanberg is Chairman of BP Plc.


Macro Advisory Partners provides corporate, investor and sovereign clients with the strategic insights to navigate the intersection of global markets, geopolitics and policy.

In a world defined by volatility and uncertainty — and an abundance of information, yet scarcity of insight — we identify the strategic implications for decision-makers tasked with maximising opportunity and minimising risk. The Archipelago World is characterised by fragmenting markets, populist politics, policy unpredictability, revolutionary technology, and weaponised arenas of finance, regulation and cyber.  The implications of this environment are dramatic and lasting. To help our clients anticipate and navigate these shifts in the macro landscape, we bring together deep on-the-ground analysis with long-term strategic judgement tailored to our clients' specific interests, exposures and concerns.

For today's global investor and business leader, macro is just as disruptive a factor as technology. Our advice — delivered by the firm's partners through trusted, personal, long-term and dynamic client engagements — is drawn from the policy expertise and connectivity of our global network, supported by advanced data analytics. The firm's Global Advisory Board and a team of Senior Advisors with backgrounds in diplomacy, macro intelligence, investment strategy, academia and industry, support our partners with the judgements that enable us to provide clients with relevant, actionable and investable macro solutions.


A culture of partnership defines our firm — among the individuals we have attracted to our endeavour, and with the clients whose long-term interests we view as our own. Our team brings to our work a diverse range of global business, finance and government experiences that enable us not only to interpret a changing macro environment for our clients, but also to design specific solutions that enhance their performance and prospects.

The principles of independence, integrity and intelligence define our culture. Our clients include the world's leading technology, consumer, energy and financial services institutions. Our commitment to them — and to our people — is to deliver on our founding aim of building the world's leading macro advisory firm.


  • Engagement

    Middle East Market Expansion

    Facing a fragmenting market and changing regulation, a global financial services company uses MAP's advice to enhance its performance and footprint in the Middle East.
  • Engagement

    Managing a Complex Portfolio in a Volatile World

    MAP provides ongoing and ad-hoc advisory services to a significant investor client, which manages a complex portfolio of equity, credit, interest rate, commodity and foreign exchange exposures.
  • Engagement

    China Market Strategy

    A global consumer goods company achieves success in China with support from MAP's distinctive macro insights.


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